With Home Depot's decision to remove some SharkBite products from its stores, the plumbing products company decided to focus on offering all of its solutions to Lowe's, the second-largest U.S. big box retail player.
For the high-profile $75M+ new product launch, a major in-store signage package was created for 1,730 Lowe's retail locations, developed closely alongside the Lowe’s Visual Merchandising team to align the objectives of both brands.
CLIENT
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SharkBite
ROLE
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Art Direction, Design,
Environmental/Retail Design
