SharkBite Lowe's Launch

With Home Depot's decision to remove some SharkBite products from its stores, the plumbing products company decided to focus on offering all of its solutions to Lowe's, the second-largest U.S. big box retail player.

For the high-profile $75M+ new product launch, a major in-store signage package was created for 1,730 Lowe's retail locations, developed closely alongside the Lowe’s Visual Merchandising team to align the objectives of both brands.

CLIENT
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SharkBite



ROLE

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Art Direction, Design,

Environmental/Retail Design

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