When Cricket Wireless turned 20, they wanted to mark the occasion with an engaging, fan-focused celebration. As their agency partner, we conceptualized an experiential tour visiting Live Nation venues - ensuring the brand's big birthday was all about giving back to their loyal customers.
The core was a "surprise and delight" game letting fans win free Cricket swag - generating excitement around the milestone while capturing valuable consumer data and leads. The activation was a success, drawing crowds and leaving fans delighted. It continued with a massive headquarters bash, complete with a life-size celebratory cake.
Our work on this impactful campaign led to $100K+ in additional business. More importantly, it positioned Cricket as an innovative, customer-centric brand giving back to its loyal community. By blending strategic insights, creative problem-solving, and flawless production, we transformed Cricket's 20th anniversary into an unforgettable brand experience.
CLIENT
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Cricket Wireless
ROLE
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Concept Development, Art Direction,
Design
