For over a decade, Southern Company has sponsored the prestigious Payne Stewart Award, honoring golfers who embody Stewart's character, charity and sportsmanship.
As the agency entrusted with this campaign, we thoughtfully conceptualized an approach to celaebrate the recipient's inspirational story and connection to Stewart's timeless values. The centerpiece was an emotive photoshoot, capturing the award winner in a powerful, cinematic style across carefully selected locations.
This visual asset library was then leveraged across print, digital and social. To further amplify the campaign, we developed an evocative national TV spot, weaving together archival footage, interview moments and the photoshoot imagery to create a resonant narrative.
The result was a meaningful, immersive campaign that honored Payne Stewart's enduring legacy, positioning Southern Company as a steward of the game's most cherished values.
CLIENT
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Southern Company
ROLE
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Concept Development, Art Direction,
Design
