When Home Depot decided to remove some SharkBite products, the plumbing brand pivoted its focus to Lowe's - the second-largest U.S. big box retailer.
For the high-profile $75M+ new product launch, we created a major in-store signage package for 1,730 Lowe's locations. Developed closely with the Lowe's Visual Merchandising team, the campaign aligned the objectives of both brands.
We delivered a retail presence that drove awareness and sales for SharkBite's latest innovations. Our ability to balance brand guidelines while meeting the unique needs of the Lowe's customer experience was key to the program's success.
This work demonstrates our expertise in powering large-scale retail activations - creating comprehensive solutions that elevate the brand, engage the consumer, and deliver measurable business results.
CLIENT
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SharkBite
ROLE
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Art Direction, Design,
Environmental/Retail Design
