When AT&T wanted to educate 200 special district leaders about their Government Technology program and drive registrations for the Special Districts Summit Northeast, they tasked us with creating a custom, high-end mailer.
Utilizing depth and relevant iconography, we developed an intricate diorama that collapsed neatly into a sleek, black envelope with blue foil stamping. This multi-dimensional piece not only piqued the interest of recipients, but also highlighted the diverse categories of special districts in an engaging, memorable way.
Through this strategic, design-forward approach, we were able to cut through the clutter and effectively capture the attention of AT&T's target audience. The campaign was a resounding success, driving strong registration numbers for the upcoming summit.
CLIENT
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AT&T
ROLE
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Concept Development, Art Direction,
Design, Print Production/Management
