Venmo Groups was created to solve the awkward money conversations that come with getting together with friends. Our campaign brought this painless payment experience to life through a series of relatable, entertaining vignettes.
We followed a group of roommates navigating everyday shared expenses, showcasing Venmo Groups' seamless functionality. From concepting to production, our team collaborated closely with Venmo - hand-selecting a director to authentically capture close-knit friend dynamics across a 3-day shoot in Mexico City.
The campaign soft-launched using Venmo's existing assets, then expanded with high-level guidance to ensure a consistent brand narrative. By empowering Venmo to easily adapt and repurpose the content, we set them up for continued storytelling success.
This insights-driven approach resonated strongly with the target audience, highlighting Venmo Groups' practical benefits in a fun, relatable way. The campaign simplified the headaches of shared expenses, making life a little bit easier for friends.
CLIENT
____________________________________
Venmo
ROLE
____________________________________
Concept Development, Art Direction,
Design, Video Shoot Production
