When three agencies combined to create a new holistic experience agency, we had just two months to develop, promote and launch the full brand from scratch.
Our strategic concepting process began by deeply understanding the organization's vision, culture and ambitions. Workshops with leadership, employees and stakeholders uncovered the core values and personality that would define the brand.
Armed with these insights, we explored creative directions, iterating on visual identity, naming conventions and messaging to ensure the final solution would resonate both internally and externally.
The result was a transformative rebrand that elevated You Are Here as a unified, future-forward agency. To get employees excited, we designed a launch event that invited them into the newly reimagined workspace for a day-long celebration ushering in the new era.
CLIENT
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You Are Here (YAH)
ROLE
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Branding, Art Direction, Concept
Development, Design, Environmental
Design
