Cricket Wireless turned 20 years old on March 17th, 2019. An experiential tour was launched to celebrate this milestone birthday by selecting key Live Nation events and introducing a surprise and delight with an iPad game that gave out free swag while collecting user information. This was the first collaboration between Cricket's field and sponsorship teams on an activation level.
Campaign success led to a birthday party at Cricket Wireless HQ complete with a life-size version of the cake, and an additional $100k+ in work for 2019.
Art Direction, Design