Cricket Wireless turned 20 years old on March 17, 2019, and the brand celebrated with an experiential tour visiting select Live Nation venues. Although it was Cricket’s birthday, the gifts were for fans, and they enjoyed a fun surprise and delight game that gave out free swag while generating leads.
The campaign’s success led to a big birthday bash at Cricket Wireless HQ—complete with a life-size version of the cake and an additional $100K+ in work for the agency in 2019.
CLIENT
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Cricket Wireless
ROLE
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Art Direction, Design