Wholesale accounts for the majority of Carter’s revenue, and seasonal campaigns are developed for all retailers—the largest being Kohl’s and JCPenney. Although many retailers have a Carter’s Baby Sale, each needs to be unique while still tying into the overall Carter’s brand. Campaigns utilize a variety of media, from POS displays to digital extensions.
CLIENT
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Carter's
ROLE
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Art Direction, Design,
Environmental/Retail Design
