The theme: Made in Atlanta.
We’re not NY, Chicago or LA—because we don’t want to be. Since day one, we’ve had a history of doing things the Atlanta way—the pace, the collaboration, the phoenix rising up to constantly build something better. This is about embracing what sets us apart. We’re ready to go sharpie-to-strategy with the “big cities” any day of the week, and the ADDYs are our time to get our hands dirty.
Inspiration was drawn from Atlanta itself and features a gritty industrial style contrasted with contemporary design. The ADDYs spike pattern is present as a bold, but relevant graphic device throughout.
To complete the experience, several of the posters were brought to life via an AR experience through Snapchat. Users looked for a Snapchat icon on the posters, and when viewed through the app the posters came to life with animation.
Atlanta Ad Club