The theme: Made in Atlanta.
We’re not NY, Chicago or LA—because we don’t want to be. Since day one, we’ve had a history of doing things the Atlanta way—the pace, the collaboration, the phoenix rising up to constantly build something better. This is about embracing what sets us apart. We’re ready to go sharpie-to-strategy with the “big cities” any day of the week, and the ADDYs are our time to get our hands dirty.
Inspiration was drawn from Atlanta itself, and the campaign featured a gritty industrial style contrasted with contemporary design. The ADDYs spike pattern was a bold, but relevant graphic device that was present throughout.
To complete the experience, augmented reality brought several of the posters to life with stylish animations.
Atlanta Ad Club